The Year

Before the Internet has become a true playground for all manner of referral marketing this background in no time. Until a few years ago the possibilities to spread the the word limited to family members, neighbors, friends, and colleagues. Mouth held in a manageable framework. It was while audible but not visible. And it was fleeting, because she had to be reminded.

The new marketer today that what we think of one thing, tells readily with a broad public. It has become a matter of course that we us Web-based to utter, what we buy why and what we would rather let the finger. Up to ninety percent of Internet users find the reviews of other important and usually almost blindly follow their advice. So poorly rated hotels lose today already every fifth guest alone through the Web, and without realizing it. Digital word of mouth advertising is already a mass phenomenon in our socialmedia filled world and almost something like Civic duty. This can as well as communication tools accessible back incredible range, which also negative as positive talk (buzz) spread explosively on networks. Using mobile devices, Word-of-mouth (WOM) reaches not just the ears less interested, but wireless the countless screens of all over the world.

Advertising, to make sure it’s worth comes primarily from the circle of the networked consumer. You are the new marketer. Recommendations into location based services (LBS) from now on the hand or Pocket. Who is on the go and want information for example about a restaurant, needs to keep his cell phone only in the appropriate direction. From the depths of the digital space, our mobile companion take an adequate facilities provided the desired responses on the display. And while our gaze slowly strips over the costs incurred by a storefront, our Smartphone checks already the reputation of the dealer, the environmental attitude of the provider, the fan factor the brand and the prices compared. There is a glimpse of what is possible here: about 40 percent of all mobile phone owners are probably at the end of the year an Internet enabled device have, with such mobile surfing is possible. At the same time, all this is risk and opportunity. Because whether companies like it or not: whatever they do today in the Web talk is lightning fast. And (almost) everything comes out sooner or later. In such a scenario, cloud, lying and cheating are a discontinued model. Google sees everything and never forgets it is so beautiful. And even more: what the people about a company say, takes precedence over what the companies themselves about themselves say search engines. The new mantra consulting and sales pitches can be transferred today from customers live on the Internet and comments in real time. Sellers who want to get away unscathed, do so well, to offer top performance, to be morally clean and to enter into an open, honest dialogue. Who today not recommended, might tomorrow and day after tomorrow dead. Because in our globally connected world inferior is singled out mercilessly. Power of many is whether B2B or B2C no single company more over. Management, sales & marketing thus falls to the task itself quickly to take advantage of this consumer-driven development, to stimulate beneficial viral processes and help shape full of passion. Was really good and get people committed to carry on this! This is the mantra in the company of a recommendation. Positive word of mouth advertising is sales-boosting. But who has mastered the rules of the new Word-of-mouth marketing, only, will count in the future to the winners.