Tag Archives: Research

Manuel Castells Network

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In particular, the distribution of computers at home, says Toffler, is an important step in creating a space of intellectual environment. Like Bell, he notes the importance of knowledge and information in modern society, speaking about the critical importance of training professional staff. The newest concept in line with postidustrializma associated primarily with the research of Manuel Castells. M. Castells provides a detailed analysis of current trends that lead to the formation of foundations of society, which he calls the 'network'. Based on the postulate that the information is by its nature is such a resource that is more easily penetrates through all sorts of barriers and borders, it considers the information age as the era of globalization.

In this network structure are both a means and a result of the globalization of society. 'That's the network, Castells writes, are the new social morphology of our societies, and spread 'Network' logic to a large extent affects the course and result of processes related to production, daily life, culture and power '6. Thus, the power structure is stronger than the power structure, and belonging to a particular network, along with the dynamics of development of some networks in relation to the other, appears, according to Castells, as an essential source of power. Change processes significantly alter the political and processes. Leadership is becoming more personalized, and the path to power is through the creation of image – the politicians are involved in the game, leading through the media and the media themselves.