Someday in anywhere, anywhere you inevitably find yourself and that, only that it may be the happiest or the most bitter of your hours Pablo Neruda The companies require managers this proactive, very creative, capable giving way to the changes arising from a scenario like the case of Venezuela turbulent, risky, contaminated by uncertainties in order to ensure not only the survival of the firms under its responsibility, but to reach the operation to compete with each other. According to our investigations, inquiries about the reality of management. in relation to their creativity, has found that many managers, managerial leaders who say that they have not used for anything creative, neglecting their potential and affecting the businesses under their charge to generate the changes, actions necessary to ensure productivity and competition.
Several factors help explain this situation, including: lack of training, development and use of modern management skills to help generate the action plan and work with the achievement of objectives. To this is added, the lack of creativity that happened to programs, strategies, actions that address the challenges, changes, with the proper use of creative power, together with others with the help of a well-trained human resources engaged in achievements that benefit everyone. Lack of organizational culture that ensures a good organizational behavior, productivity, efficiency, results that give companies an opportunity to take advantage of new openings that are expressed through government action. Little integration of universities with industry, which favors the formation, training of professional management that the present application.