Why, only 5% of all commercial websites are profitable, and the other owners of ruin? What are the causes of endless failures, seemingly win-win projects? And what should be done to ensure that they have begun to justify up to expectations? Answers to these questions are 'just like turnips. " Inspired by supposedly limitless possibilities of online technologies, the creators of e-commerce projects are often completely forget about basic business fundamentals. It is considered that e-commerce – a commerce over the Internet. But the Internet – just a telecommunications network. That's it! Through communication channels can only transmit information but does not physical goods.
And it turns out that the 'e-business' or 'e-commerce' – it is not, as such business and commerce. This is only the use of electronic systems for the exchange of commercial or business information, it processing and storage. E-commerce, e-business, in fact, does not exist. There is still the same plain-commerce, the usual exchange of goods or services, business as usual, working on the usual laws and regulations. You ever seen the accounts, contracts and other commercial documents, signed by the 'company', 'business', 'now'? No, because there are signatures of specific individuals. And no matter how organized an information exchange between them – through the Internet, by telephone, mail correspondence or through personal contacts. It is on people rather than on computers, depends, ultimately, the effectiveness of any business. From an understanding of these processes implies the solution problems. Emphasis should be given no 'clever engine' for a desktop and a huge range of online store, and customers, their problems and desires.