Cards created in order to serve on the formation of demand for the goods or services the organization can provide information, support and increase sales volume, to inspire confidence, create individual and company image. So treat the design of a plastic card to be very serious, trusting design work professionals who have the necessary knowledge in this area. During the existence of plastic cards accumulated experience in developing custom-designed cards on request, formulated the basic criteria that must be evaluated result. The concept of "design" refers to various types of Engineering Design activities aimed at creating the aesthetic and functional qualities of a specific subject. With respect to the plastic cards are several basic requirements for design: 1. Aesthetic – create a person and image of the issuer (bank, trading company, etc.), recognition of the organization by design card, application details of the issuer, the unique design idea.
2. Function – the main technical characteristics of the card, view cards (magnetic, chip, smart card, etc.), recognition of the operator according to the card, anti-counterfeiting techniques. If any requirements in design personalized cards, you get the desired result that will satisfy customer. Emotional perception of plastic cards in terms of emotional response cards, the emphasis is on style, composition and color, that first impression. The composition of size, shape and location of design elements. These elements can be: a trademark or logo of the issuer; logo (the logo) or a discount payment system; logos of partner companies, contact device for integrated circuits (for smart cards), a hologram, additional customer information (may be printed or embrossirovana), features a color background. The reverse side of card usually has a standard set elements: a magnetic strip, strip for inscriptions can be text information, photo card holder, a bar code. The location of these elements is basically a standard form, but the designer must map include traces of embrossirovaniya on the front side and the other arising in the process of developing maps nuances.