Digital Marketing

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In all the history of the hotel industry, no of the marketing strategies was so remarkable and generally accepted as the strategies in Internet. At this moment, he is accurate to assure that the act to reserve a hotel is associated, intrinsically, to the procedure search of hotels, comparison and reserves online. He is huge and admirable the change of perspective that underwent tourist marketing thanks to a tool that shortens the distances, dissipates the doubts and, by on all the things, informs. Luckyly, the so favorable evolution that the public opinion maintains about the digital services search, hotel information and reserves, must to 2 great strengths: confiabilidadEl professional commitment Without doubts that this great framework of information and contact has required efforts important in terms of digital security to manage to offer services of payments online with endorsement and, on the other hand, the genesis of new professions that fuse sciences of the communication, the marketing and the possibilities of diffusion of Internet. A push of such relevance has been in a transformation of the rolls of the travel agencies. The reserve of hotels through finders, replaces the agency to a certain extent, it presses at the same time as it to include new tie services to the tourism.

But the interactivity that offers a finder of hotels usually is so attractive for the traveler who, has constituted a previous routine. Even, it is gotten to relate that the digital approach of tourist marketing has finished promoting the election of new destinies. This comes from the hand of the great information can be found so much in a system search and comparison like in blog of hotels. Most interesting of I devise of digital marketing is feed back. The use of resources search and comparison of hotel services is translated, long term in: Greater tursticoMayor volume diversity of destinosMayor fidelity in the relation client-empresMayor satisfaction of the client The increase of the tourist market occurs due to the increase of satisfaction of the client and the competitiveness. By the way and not accidentally, the second chosen destiny more is Spain than it has demolished the barrier of distrust in the public opinion about the use of systems of payments of hotel services in Internet. On the other hand, a finder of hotels offers to the tourist an extra detail: The possibility of exploring new destinies and of operating as managing car of its own trip. This quota of autonomy puts disadvantaged to the traditional services that, more and more, accept the success that has had this great idea.

It is perhaps this reason that prevents a greater tourist development in places of Latin America: Being an one step back in digital tourist marketing. A user who wishes to put itself abreast of the amount of hotels in Spain, or concretely, the amount of hotels in Barcelona, which they are completely synchronous with finders of hotels and suppliers, will see that the number of similar emprendimientos in Latin America is showy smaller. The searches of hotels by country throw a remarkable majority for EE.UU, France and Spain. It is hour to accept the success of digital marketing in the tourism area: The supremacy of the information and the interactivity have demonstrated to be the strategy of pick up, attention and maintenance of the relation to clientelar. Original author and source of the article