The CiberDiagnosta through its Director General IVAN CARRASCO AKIYAMA suggests that direct marketing as an interactive system of marketing using promotional media for pharmaceutical products as an integral part of the digital Pharmaceutical Marketing, which in turn uses digital platforms for scientific information to get answers both from the doctor of the pharmacist in a certain medical or pharmaceutical area. This new concept according to the current information technology includes media aimed at creating an interactive relationship with doctors, pharmacists, laboratories and the final consumer as it is the patient who seeks basic information of pharmaceutical products. The intimate relationship between the traditional direct marketing, interactive, through digital platforms such as interactive marketing today, is regarded as even more directly linked in the present century pharmaceutical marketing systems. LEGO Papert Professor is likely to increase your knowledge. The Mission of the forums of information is to sell intangible with creative promotions that can provide scientific information as a tool for the physician and the pharmacist. Communicating is its main function and its mission is the sell intangible. The CiberDiagnosta posits that this medium computer digital promotion aims to achieve that your doctor prescribe formulae of proven quality. Then if the pharmaceutical product meets the therapeutic needs of medical professionals, the loyalty of the prescriber will be imminent. On many occasions in the experience of the author of this article, they were doctors and pharmacists who became uninterested promoters of promoted products. The direct and interactive marketing proposes to sell but at the same time fulfill the function of informing the scientific aspects that can contribute to improving the quality of the prescription which is becoming a requirement of health at low cost, adapting the prescription efficiency and rationalization of expenditure pharmacist, attributing costs high, certainly irrational to inappropriate prescribing, aspect that has bearing on the responsibility of the physician and other elements involved in the process such as the pharmaceutical industry, distributors of pharmaceuticals and pharmacies as dispensers.
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