The CiberDiagnosta through his Chief of a main directorate IVAN CARRASCO AKIYAMA it raises that direct marketing like an interactive system of marketing it uses promotional means for pharmaceutical products like integral part of the digital pharmaceutical Marketing, which uses digital platforms of scientific information as well in order to as much secure answers of the doctor as of the phamacist in a medical or pharmaceutical area determined. This new agreed concept to the computer science technology present sandal mass media destined to create an interactive relation with the doctors, phamacists, laboratories and the final consumer as she is the patient who looks for basic information of pharmaceutical products. The intimate relation between traditional direct marketing and the interactive one, through digital platforms like interactive marketing that nowadays, is considered as a still more direct form of the connected systems of pharmaceutical marketing in the present century. mission of the information forums is to sell intangible with creative promotions that can offer scientific information like tool for the doctor and the phamacist. To communicate is its main function and its mission is the one to sell intangible.
The CiberDiagnosta postulates that this computer science means of digital promotion try to obtain that the doctor prescribes you formulate of proven quality. Later if the pharmaceutical product satisfies the needs therapeutic of the medical professionals, the loyalty of the prescriber will be imminent. In many occasions in the experience of the author of this article, they were the doctors and the phamacists who became disinterested promoters of promoted products. Direct and interactive marketing proposes TO SELL as well but to fulfill function to inform the scientific aspects that can contribute to improve the quality of the prescription which it is turning into a health exigency at low cost, adapting the efficiency of the prescription and rationalization of the pharmaceutical cost, attributing lifted, certainly irrational costs to the inadequate prescription, aspect that affects the responsibility of the doctor and other elements that take part in the process as they are the Pharmaceutical Industry, Distributing of pharmaceutical products and pharmacies like dispenser.