Most of us have heard or talked about twitter, facebook, linkedin, etc. They are social networks that are now revolutionizing internet. Why? Because they have opened the way to the participation of the user, which is behind the screen. The user is no longer a mere spectator of the contents but creates them, shares them, the comments and quickly spreads to your contacts and creates a State of opinion or a common posture that is grouped around the walls of the most active users. These networks, contain all kinds of contents, both text, images, audios, videos of all kinds of content, including course architecture, but they are really lost within the marasmus of the social network itself. By our idiosyncrasy architects, are quite individualistic. We are accused, sometimes not without reason, divos go through life, believing us gods and as all God of the Earth, we have received our sunset. The problems that beset us: the lack of orders, unemployment in the profession and the excess of professionals for a single majority task which is the project houses, which now, with the crisis of the national housing bubble and the financial world, is killing the majority of professional studies that currently meager savings at the time of fat cows. What do we do in this regard? In reality very few things are making towards the profession and enhancement of the same society. Proposals are not being from the schools of architecture or from professional schools, nor from the own professional group. Everything boils down to timid proposals for environmental rehabilitation and ecosostenible, not I say that are wrong, is going on the right track but really, does us have stopped to think what are the professional responsibilities we have architects? only the make urban and housing projects? No, of course not. On the other hand, the majority of studies established are stagnant and very few have specialized in niche markets other than some who were to act in times of real estate wealth. Very few have gone abroad, very few know how to monetize your expertise and specialization. And nobody or almost nobody carries out strategic alliances with other colleagues, or rather than competing cooptien (collaborate complementarily with other colleagues and recommended each other against third parties). We continue in our individualism. Any engineer partner (have not seen more diversified profession) you see it everywhere in any professional activity, especially in the enterprise. I would say maliciously, is clear, that there are engineers up in the soup!.! US architects have not been able to put our extensive knowledge in value, in the face of society and say that up to humanistic that we received at the school of architecture, since we have only put emphasis on the task of projecting, project and now concursarrrrrr. Of course, our new medium of dissemination and communication is the internet. On the contrary of what the people create or comes to think, internet is not a mass market, it is a niche market. I.e., requires public objectives very specific when it comes to generating revenue with the sale of products or services as it is in our case. When we have heard about the architects of marketing, niches, target audience? All of these terms sound us Chinese, because our studies have been too humanistic and are perhaps missing something brewing in management of business and marketing and other niceties of the market, the real world of business. Because ultimately, we have to eat as all neighbor’s son. And to eat, our profession, we must know we sell us, we must specialize and highlight us against our competition and we must know to make strategic alliances with other actors that reinforce our image of experts. Therefore, anyone who wants to do business on the internet the first thing you have to ask yourself is what is my target audience? What is my natural market? do you have my market or public does objective sufficient resources? what have I not having my competition? And above all answer a question to our new clients what is there for me? All these questions will help us position ourselves in any discipline or specialty of architecture which really passionate about us and sets us apart from the rest in our natural market. We need a platform that makes architects to generate income with our expertice, that would say the Anglo-Saxons, that aprendarmos to coopetir and working with us, instead of competing, recommending services of others on the platform itself. That these recommendations to third parties at the same time other revenue-generating, for which recommends both recommended. Of course, this new form of exercising the profession, a conversion requires a new awareness about how to do things. Learn to live another lifestyle, different from what we are accustomed to live, where the internet will be protagonist to relate, collaborate with others and even do our business, since it will be possible generate revenue, even when we are resting or on vacation. Original author and source of the article.
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