The additional cost of innovation and the media used in Field Marketing reverts by far in the retrieved impact by campaigns and therefore in their profitability and improvement of brand image. Gonzalo Garcia de Viedma Corral, Santander Global Markets & Banking Banco Santander Equity Derivatives Structured Solutions Vice President when the actions and advertising strategies of brands and companies become highly competitive, Field Marketing positions itself as the best alternative to attract and seduce new clients in a much more direct way. This great competitiveness implies that consumers themselves have many more options, services and products where choose so, rather than wait, go in search of the client through the actions of Field Marketing greatly increases our guarantees of commercial success. Andres Toledo, Director Editorial Puromarketing.com and Field Marketing information technology consultant is the most close to the Guerra de Guerrillas. Brands are beginning to realize that massive advertising and total exposure this losing value and that something more it is done to attract customers and more importantly, keep them! In turn, the consumer, before the great variety of options begins to feel a precious asset and value that must be won.
Field Marketing is the point of union between these two parties. Marc Diaz Williams, CEO Amazing Sports Lab AG needs of companies in terms of communication, public relations and image have evolved dramatically in recent years thanks to the Field Marketing. Diego Olmedilla, through Aplus Field Marketing, is applying this interesting discipline of marketing in a professional and effective way in the business area of our country. I am personally grateful for understanding the particular needs of our company in this field and for having carried out successfully tremendously profitable actions of communication and image for our company. Roberto Garcia, Head of Online Marketing 1 & 1 Spain believe that the actions of Field Marketing we have done with Aplus Field Marketing, have a big impact, not only in the acquisition but also in the loyalty of our customers.